The Brand Playbook features 88 Game-Changing Strategies
and Ideas to Win in your Marketplace

The Brand Playbook
SGD $30

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Hardcover Version available for Shipping Globally. Free Local Delivery for Singapore only.

In The Brand Playbook, Global speaker, Best-selling author and Brand Strategist Jerome Joseph takes you through various strategies and ideas that he has used in his 22+ years of brand consulting, unearthing some of the secrets of the world’s best brands as well as strategies that he has used in his career.

Each of the 88 strategies in this playbook is broken up into four very practical sections:

  • A brief explanation of what it is and how to use it.
  • Examples of businesses who have successfully used each play.
  • Why the play works. In other words, the benefits of each strategy.
  • A ‘practice this play yourself ’.

This approach makes this playbook as useful as possible for you through practical ideas that you can start to use. It will open your mind to possibilities and help you think outside the box to maximize the value of your brand.

88 strategies

Video Content

Why Read

Why Read


  • Make your brand reputable and instil trust and credibility in your customers.
  • Start using branding as a powerful marketing tool for your business and yourself.
  • Offer a better brand experience than your competitors. Keep your customers coming back to your Brand
  • Learn from real-life examples of companies that are using branding as a strategic advantage
  • Learn tricks and hacks that you can use to leverage your brand in the market!
  • Know strategies that you can use to impact your brand growth and performance
  • Actionable advice you can use right away
  • How to choose the right tactics for your brand

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Over 100+ Examples from Brands around the World

Business Application

Real life business application through our services


Bite sized insight that gets to the point quickly



Whether it is by business owners or marketing executives, there is a need to get your brand done well. Having worked with Jerome over the years, I know he does branding extremely well. The Brand Playbook is a tremendous guide for anyone who is leading and managing their brand. It is filled with Jerome’s actionable and powerful ideas to get you moving ahead of your competition.

Alex Chua
Chief Executive Officer, Charisma Academy

Powerful branding advice in a positive and punchy package. This incredible book by global Brand Guru Jerome gives business owners the advice they need to think clearly and act quickly in today’s fast-moving business world. Read, learn, and apply the strategies and ideas in this new Playbook to stand out and win in your market.

Ron Kaufman
New York Times bestselling author “Uplifting Service”

As a veteran brand marketer, I know how important it is for executives to personify their brand characteristics to raise their game. Strong Branding anchors a company’s position and is critical to its story. Brand Guru, Jerome Joseph has written a powerful Brand Playbook that will inspire you to gain an advantage in your marketplace and raise your Brand game!.

Frederick Fong
Director, Marketing Excellence (Asia), Zuellig Pharma Holdings Pte Ltd

This book by Brand Guru Jerome Joseph, is a great choice for business owners and organisations needing to move at lighting speed. In the world of instant gratification, this book fits right in. It provides branding ideas at a rapid speed and with strong practical insight. Having tapped on Jerome’s brand wisdom & brand expertise in the past, I know you can use this book to WIN in your marketplace.

Pang Sze Khai
Co-Founder, Octava Pte Ltd

Who is This Book For?

Who is this book for

This book is useful for anyone looking to impact their business and achieve growth in their markets, through branding, whether as a start-up, entrepreneur or a brand manager.

  • For Organisations who want to stand out
  • For Brand & Marketing Executives who want ideas for their brand initiatives
  • For Entrepreneurs & Business Owners who want inspiration and ideas
  • For Personal Brands who want success in their career and business
  • Anyone who wants to get an edge and impact their audience

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See Inside The Book

Inside the book

Jerome Joseph

About the Author

About Author

Jerome Joseph’s experience as a CEO of a public listed Brand Agency has led him to work with some of the biggest Global Brands as well as with Entrepreneurs, Brand Leaders and Personal Brands. He is an award-winning global speaker on Branding and in 2018 was recognised as one of the TOP 30 GLOBAL GURUS worldwide for Brand. He is the only Asian from Asia on the list. He is a Bestselling Author of 7 books on Branding. He has over 22 years of experience, worked with over 1000 brands in 33 countries. Jerome has also been awarded the prestigious Certified Speaking Professional (CSP), a Global Speaking Fellow and Practising Management Consultant (PMC).

Jerome speaks and consults on Brand Strategy, Internal Branding, Personal Branding & Branded Customer Experience. The combination of real life consulting experience global expertise and proven speaking skills makes Jerome a sought after speaker in the market. With his highly infectious personality, fast-paced and interactive style of speaking & storytelling, audiences can expect to be entertained while attaining a wealth of great insights.

For more information on Jerome click here

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You need to create a Stand Out Brand and Win in the Marketplace

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The Brand Playbook

Buy Print Hardcover Version

Product Details: Hardcover, Full Colour, 228 Pages.

Price: SGD $30

Free Local Delivery Singapore. Flat Shipping Rate applies outside Singapore.

Bonus Gifts worth $50:

Free Ebook- Stand Out! 30 Principles to Grow your Personal Brand
Free Brand Management Checklist


The Brand Playbook Ebook

Buy Digital Version

Price: SGD $15

Free Bonus Gifts worth $50:

Free Ebook- Stand Out! 30 Principles to Grow your Personal Brand
Free Brand Management Checklist


Team Packages/ Corporate/Bulk Orders

We would love to work great deals for large corporate orders.
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Hire Jerome Joseph

Hire Jerome Joseph

Jerome’s Consulting Services:

Talk to Jerome, on how he and his consulting team can impact your Organisation’s Branding and Culture through Research, Strategy, Engagement and Internal Alignment

Jerome’s Keynotes & Workshops:

1Experience Branding: Establish Deep Audience Connection Through Our Brand Experience Framework 2TURN Me ON: Strategies to Build Your Personal Brand 3Creating Your Brand Story: Once Upon a Brand 4The Brand Playbook: Game-Changing Strategies and Ideas to Win in the Marketplace 5Live your Brand: Growing Your Branded Culture from Within 6Branded Customer Experience: Staging ExtraOrdinary Branded Experiences 7Branding 5.0: New Media, New Conversations, New Experiences 8Lessons From The Legends - Global: How Legendary Brands Create Memorable Experiences 9Brand Leadership Mindset: Leading with Brand 10Your Brand Legacy: What do you want to be remembered for? 11Brand Strategy Workshop: Your Brand Blueprint: Creating A Powerful Brand Framework For Success 12Branding in the Age of Disruption: Building Experiences that Matter    

Jerome’s Coaching Services

Work with Jerome to drive your brand from within as Brand Leaders or to build your Personal Brand in your marketplace through his personal brand coaching framework

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Contact Jerome Joseph

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