The Brand Playbook features 88 Game-Changing Strategies
and Ideas to Win in your Marketplace
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In The Brand Playbook, Global speaker, Best-selling author and Brand Strategist Jerome Joseph takes you through various strategies and ideas that he has used in his 22+ years of brand consulting, unearthing some of the secrets of the world’s best brands as well as strategies that he has used in his career.
Each of the 88 strategies in this playbook is broken up into four very practical sections:
- A brief explanation of what it is and how to use it.
- Examples of businesses who have successfully used each play.
- Why the play works. In other words, the benefits of each strategy.
- A ‘practice this play yourself ’.
This approach makes this playbook as useful as possible for you through practical ideas that you can start to use. It will open your mind to possibilities and help you think outside the box to maximize the value of your brand.